Sarah River is a first generation farmer who owns and operates Primitive Pastures, a small diversified farm in Central Wisconsin, along with her husband and two young sons. She raises beef, pork, and chicken eggs on rotational pasture and one acre of vegetables for farmers markets, health food stores, and local restaurants. She is active in the local foods community serving on the board of the Stevens Point Area Coop and as Vice President of the Wood Portage Waupaca Chapter of the Wisconsin Farmers Union.