From NFU Summer Intern Mike Stranz
On Monday, NFU President Tom Buis appeared on the Fox Business Channel’s Bulls and Bears to discuss commodity prices and their relation to rising grocery prices. Tyler and I got to tag along.
Fox News is in the same building as NFU, so it was only a brisk walk and an elevator ride away.
We were promptly escorted to the green room, where photos of notable politicians (John Kerry, Newt Gingrich, Howard Dean, Condoleeza Rice, Dick Cheney, Mike Huckabee and many more) adorned the walls. News anchors and other guests milled about. Hair care and make up were applied in full force and last minute facts and figures were streaming in. It was quite a scene.
A few minutes before going live, Tom was hustled into a studio with a newsy backdrop and seated before the camera. Tyler and I took up positions in a nearby cubicle with a live feed of the broadcast. The anchors in New York delivered their intro, Tom cleared his throat and we were live.
In all, the segment lasted about only two minutes. Tom fired his shots about how less than 20 cents of every dollar spent on food makes its way back to the farm, energy costs are driving up prices across the board and how farmers are responding effectively to free market pressures. He even noted that popcorn vendors at movie theatres are raising prices and citing higher corn costs – even though anyone who knows anything about agriculture can tell you that popcorn and field corn are two very different commodities. He covered a lot of ground.
If you want to be heard, you must have your sound bites ready to go – especially when you’re live on Fox News. That was today’s lesson.